 A Japanese Home Appliances Company
A Japanese Home Appliances Company
Panel Rental
Time: 7/1/2003 - 7/9/2003
Client: A Japanese Home Appliances Company
Objectives and Challenges:
• The Client plans to develop a series of new product, recordable DVD, for global market.
• The Chinese market is very important for this company, so the new product must fit the requirement from Chinese customer.
• The new product is under development, and has no final product . The development schedule is urgent, thus the client wants to learn the responses of Chinese customers to this new product within the shortest time .
• If choosing traditional research method, the client has to spend at least 2 months and a lot of money , and the new product development schedule will be heavily delayed.
COMR Solution
• Questionnaire Development
• Questionnaire design
• Questionnaire edition & production
• Survey Deployment:
• Screen out targeted panelists
• Send out survey invitation
• Acquire survey results
• Data Reporting:
• Generate report within 10 days
Results
• With CIIC-COMR Online Research, this client gets the response from overseas (Chinese) customers within 10 days . Compared with traditional research, CIIC-COMR online research saved at least 45 days and 60% of cost to get the result.
• Besides above, the benefit of un-delayed new product development is valueless.
Next Step
In the future, this client will continually use CIIC-COMR as its research partner to learn Chinese market and customers quickly and ecumenically.
|
